A SIMPLE, PERSONAL COACHING PROCESS
1. UNDERSTAND THE INDIVIDUAL
Goals, History, Lifestyle Constraints
2. BUILD THE PLAN
Personalised, data-informed training in TrainingPeaks
3. SUPPORT & ADAPT
Ongoing feedback, adjustments and accountability
FLEXIBLE COACHING WHEREVER YOU ARE
Coaching is primarily delivered remotely via TrainingPeaks, allowing athletes across Oxfordshire, the UK and beyond to benefit from structured, personalised support.
Where logistically feasible, swim, bike and run sessions can also be arranged on a one-to-one basis or in small groups.
COACHING DESIGNED FOR REAL LIFE
Triforia works with people who want to train to the best of their ability without letting sport take over their lives.
Coaching is particularly well suited to:
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Busy professionals balancing work, family and training
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Runners training for 5K through to marathon and ultra-distance events
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Triathletes preparing for sprint to Ironman-distance races
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Athletes returning from injury or seeking more sustainable progress
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People who value structure, accountability and long-term health
A SMARTER WAY TO TRAIN
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Strength-led endurance training to support longevity
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Plans designed around real schedules, not idealised weeks
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Vast experience across running, triathlon and ultra-distance sport
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Coaching that evolves as your life changes
TESTIMONIAL
“I can't speak highly enough of Alex and the impact he had on the outcome of my first Ironman in Austria. As a full distance novice, the volume of training was pretty daunting. However, Alex's methodical approach and calm guidance made the process manageable around a busy family life. Alex also understands that training amateur triathletes comes
with an element of needing to educate on things like race prep and planning, nutrition strategy and management of emotions. These are the areas where Alex excels and I feel are what sets him apart. Austria was easily my best triathlon experience so far, both in terms of the race and how I executed the plan and much of that was down to having Alex on board.”​
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BILL S - IRONMAN AUSTRIA
YOUR'E IN
SAFE HANDS
Alex Birch is a Level 3 Personal Trainer, a British Triathlon accredited coach and a British Cycling Level 2 Ride Leader with over 25 years of experience in endurance sport.
After two decades in international banking, Alex founded Triforia to help busy people train smarter and achieve ambitious goals without compromising health or balance.
' If you want something you’ve never had, you must be willing to do something you’ve never done.’
Thomas Jefferson