WHAT MY CLIENTS SAY
BILL S
Ironman Austria
“I can't speak highly enough of Alex and the impact he had on the outcome of my first Ironman in Austria. As a full distance novice, the volume of training was pretty daunting. However, Alex's methodical approach and calm guidance made the process manageable around a busy family life. Alex also understands that training amateur triathletes comes
with an element of needing to educate on things like race prep and planning, nutrition strategy and management of emotions. These are the areas where Alex excels and I feel are what sets him apart. Austria was easily my best triathlon experience so far, both in terms of the race and how I executed the plan and much of that was down to having Alex on board.”
ADAM K
New York Marathon
"I gave Alex the seemingly impossible task of getting me over the finish line of a marathon with a few weeks' notice and pretty much no prior training. And he managed it. My training plan pushed me hard whilst still being achievable, and Alex checked in on me at every step of the way, constantly tweaking it and at no point feeling "one size fits all". His race day preparation was meticulous and I crossed the start line knowing every last detail about my nutrition and hydration. He is clearly hugely experienced and knowledgeable about every aspect of running, and most importantly is extremely personable and approachable. I wouldn't hesitate to recommend him."
STU Y
Ironman Hamburg
“I cannot be more grateful for all of the support and coaching I’ve had from Triforia on the lead up to this event. Last year my dream was to complete an Ironman and Alex helped me get across the line within the planned for timebox. With an 11:03 under my belt a sub 11 hr was on the cards. Less than a year of ongoing support from Triforia and I beat my time by 30 minutes. I’m totally ecstatic. The training plan combined with the feedback and moral boosting was the perfect combination.”
PHILIPPA B
Cotswold 113 Middle Distance
As a relative newcomer to 70.3 triathlon I wanted to improve my performance and work towards my ultimate goal of qualifying for a GB age group place (a total pipe dream). Alex downloaded a weekly programme of workout sessions that he honed and adjusted according to my feedback and progress. I could fill 5 pages of the endless things he has taught me over the last few months. Alex has patience, a quiet calmness and a great way of making you feel good. By race day he had me completely prepared and I was calm and confident. With his help I took 12 minutes of my previous race time, won my age category and submitted my application to qualify for a GB age group place!
Qualify or not, I will look forward to training with Alex again, his method works and most of all it’s done with sincerity and a smile. Thanks Alex!
LEE D
Outlaw Nottingham
"Thank you, Alex, I could not have achieved that result without you. Thank you for putting up with my foibles and my headstrong ways. Thank you for always being positive and for being patient with my 'Tech' failures. Thank you for accepting my belligerent insistence in getting advice from others, for accommodating my love affair with Parkrun and my need to always be outdoors, testing myself whenever possible at events and with others. And thank you for putting up with all the late changes to my schedule, the last-minute pre-reading of the workout instructions and my determination to test myself right to the end."
STEVEN H
Super Sprint/Sprint
“I started being coached by Alex in June 2023, he set training plans based on the events I was competing on and helped me to achieve great results in the 2nd half of the Tri season including an 18-minute PB on my last Sprint event. The structured sessions have made it much easier to motivate myself to train and to achieve the targets and goals set. Alex
provides great feedback and encouragement.”
DEWI T
Paris Marathon
London Marathon
“After running a 3:04:31 marathon at Manchester in 2018 I thought a sub 3hr was achievable but over the following five years of trying I never improved on that time. I contracted Alex early in 2024 and with a marathon PB in Paris followed by the elusive sub 3 time in London two weeks later the mission was accomplished!
The training sessions delivered via Training Peaks worked well for me and nothing was overlooked in the preparation, from diet, sleep and strength training to race day fluid and nutrition strategy. I wouldn’t hesitate to work with Alex again once I decide on the next challenge!
HENRIETTA W
Multiple events - 10k, Half/ Full Marathons
"I was a newcomer to running and after just a couple of 10k races, I decided I wanted to really challenge myself and run the London Marathon! Without Alex's help, his bespoke running plan, and his endless encouragement, that really wouldn't have been possible.
I have since run many Half Marathons and the Brighton Marathon in 2023 achieving new PBs. Each time I turn to Alex for his expert guidance. Apart from being extremely generous with his time and knowledge, he always ensures I achieve my full potential."
TOM H
Dorney Lake Half
Manchester Marathon
“Alex has been a fantastic coach for me, twice getting me to my race time goal. Second time around was difficult as I had some illness and injury to contend with. Alex amended my training plan twice and was a great motivator throughout, helping me achieve my time. Will be using him again to get to my new marathon race time goal! "
DOUG C
London Marathon
“I was really happy with the results from the training plan that Alex developed for me. I wasn’t just given a plan and left to it, he reviewed my progress and provided feedback regularly, tweaking the program according to my progress and to fit with work and life. We set a goal months and months before the marathon and nailed the time on the day, I felt really confident going into the event and enjoyed it so much more because I felt really prepared, thanks Alex, couldn’t have done it without you!”
PATRICK H
Dorney Lake Half Marathon
"I had been running for about 10 years with very little progress and wavering commitment levels before I met Alex.
Using his online running plans have had a dramatic impact. I've really enjoyed the challenge and the structure of it - and after just 12 weeks I smashed my half marathon PB. I really enjoy logging in each Sunday and seeing what the following week has in store, and by tracking the run on Garmin he can offer great insights and the comments really help to stay motivated. I highly recommend this to anyone looking to start out with running or improve their times. It's great value. I can't wait to get started on the next 12-week plan."
GEN G
Surrey Half Marathon
“Alex was available for tips, advice and encouragement every step of the way and I can't recommend him highly enough. His knowledge, experience and understanding of fitness is exceptional. His ability to progress you from where you are and to set you targets that are achievable means that you avoid that defeating sense of failure when you are not sure what you are doing and take on more than you can handle. His programme sets you up for daily successes which result in noticeable long-term improvements. He helped me achieve so much more than I ever dreamed possible for which I shall be eternally grateful."
CAITLIN T
Blenheim Half Marathon
" I had managed to get myself into a rut of only running 5km and 10km distances and I was no longer improving. So I decided to start working with Alex and we agreed to a tailored 3-month program of challenging weekly workouts consisting of interval training, hill repeats, slow paced runs, long runs and weights sessions. All workouts were tracked, analysed and monitored through an app – allowing me to rate the difficulty of the session and providing Alex with the feedback required to adjust the plan in line with progress. I loved how varied and challenging the program was – but at the same time it was achievable and enjoyable. I started to enjoy the longer runs, I was getting fitter and faster, the weight was coming off and I was getting stronger.
Alex was always available via email, text or phone to answer questions or for a bit of encouragement. Although I had a minor health issue prior to my race I still achieved my goal and I don't think I would have done it without Alex’s support. I would highly recommend Alex to anyone – he has a great depth of knowledge and really understands your goals."
BILL S
Holkham Half (Middle Distance) Triathlon
"When I met Alex I was a generally fit but slightly overweight runner who had done a handful of super sprint triathlons. However, lockdown hit, I was cycling more and I signed up to a 70.3. As an underconfident swimmer and having never used tri bars on my bike nor trained for a race of that length, I asked Alex for help and it was the best choice I made.
Alex mapped out my entire training plan on a weekly basis (working with me to be flexible about my various other commitments, training niggles and general levels of energy and enthusiasm), gave regular direction and coaching to improve my skills in the pool and on the bike and gave guidance on nutrition and race day fuelling. In no way was Alex pushy at any time during my training but having him there held me to account and educated me about why each session was important. Having him there also allowed me to better celebrate the good days and stopped me getting down after a bad session.
Having set out with a target of 6 hours for the 70.3, I completed it in 5:21 and now have a much better understanding of what is required to be successful when training for longer distance triathlons."
MICHAEL E
MIRANDA M
Blenheim Super Sprint
Compton Verney Sprint
Personal Training
"Alex has trained me for 2 years now. When I started I had never competed in a triathlon and was bumbling along doing exercise that wasn’t driving my fitness forward or getting me closer to my goals. With Alex I set clear intentions and after 4 months not only was I strong and fit enough to take part in the Blenheim triathlon but I was mentally prepared enough to go on and be the fastest woman in the super sprint race! Alex focusses on what you want to get out of training and sets structured plans that allow quick progression at a sustainable pace.
Alex listens, pushes and tailors every program which has made me the healthiest and fittest I’ve ever been (despite a little whingeing from me along the way!)
Through his passion Alex has hooked me into Tris and i’ll be competing in 5 events this year- something I never thought I’d do!"
NICK M
Blenheim Super Sprint
Compton Verney Sprint
Personal Training
Alex is very personalised and dynamic in his training programme for us, attention to the goal is paramount and he is a great person to spend an hour with every week! I have not come across a better PT
MICHAEL E
Woburn Abbey Half (Middle Distance) Triathlon
"I had wanted to complete a half ironman for over 10 years but only managed to complete part of the training before giving up. Alex set a structured training roadmap and provided great coaching and mental support throughout the preparation process. He even guided me through my first open water swims. I thoroughly enjoyed the coaching, discussions tips and support from Alex which culminated in the completion of the Woburn Half ironman. I would happily have Alex guide me through the journey again."
MICHAEL E
MATT S
" I first met Alex when I saw him coaching a group of swimmers in the pool at Soho Farmhouse. He readily agreed to take on the challenge of transforming me from someone who was out of breath after half a length, to someone who actually looked like a swimmer!
His coaching has taken me to a competent level with great experienced verbal pointers along with a weekly written break down of each session. Having been impressed with Alex's knowledge of swimming, I asked if we could move into
the gym as my fitness levels and mobility were also in need of some professional guidance. As with the swimming Alex has taken me to the next level and I have grown in confidence on the back of improved mobility and a much healthier association with the gym. I have been on a quest to get fit with many personal trainers and can honestly say that having a good connection with the person is the most important part about my training program.
Alex is a great listener and has answered any question regarding weight, diet, stress and life in general with honesty and sincere kindness. Alex is a professional and very likeable person and I look forward to my next training session with him."